*This example can be modified to play from thirty-four seconds to over two minutes. In the two minute format, after 40 seconds, the video would change to a presentation format.
© Copyright BIHS 2024
"Everyone is about the same price in shipping. Walkabout brought us a reliable partner that we have depended on to deliver fresh food to our stores for over ten years."
We suggest you listen to the Audio Demo Real 1 above and then listen to the audio below this note or read each section carefully below. We know that not everyone will need our services today, and we are glad to share the wisdom and experience we can offer. See us also on X at bihs_support. We are glad to talk about your needs at any time.
Please listen to the audio at the top and then read or listen through the seven steps to build great content. We are glad to set up a time to discuss your needs and show you a timeline and our process for one of our clients. © Copyright BIHS 2024
Background Music + Sound Effects + Words + Still Images = 4.5 Sec
The introduction sets the mood with a background sound that will be present during the entire audio/video. We want to layer in images or words to shape what the listener or person thinks and feels about your company or brand. The goal is to have no more than four and a half seconds unless this is an anticipated brand launch.
This format is a guide to a formula that works.
Background Music + Sound Effects + Words = 4.5 Sec Max
In our sales and marketing seminar, we talk about "Establishing a Way to Do Business." What can we agree on? Listen to the audio segment above. The words are, "Across America, the lifeblood of our country runs on the open roads." We aren't "telling"; we are "showing" with the words and sounds. In the video we add the sense of sight.
Background Music + Optional Sound Effects + Images = 5-8 Sec.
We have just made a statement that we can all agree on. Now, let the listener's mind absorb that and say in their subconscious, "I can agree with that, or that's right!" Try this exercise: Close your eyes and think about the first time you heard this statement. Did your head nod yes?
Isn't it fascinating how a simple sound can transport us to a different world, evoke intense emotions, or even make us jump out of our seats? That's the incredible power of sound in movies. Why not now?
Background Music + Words + Images = 30 Sec
In an audio or video format, the ideal is to distill what you do into one sentence. After that, you want to finish the statement, "The result is..." or "That means..." followed by the last sentence, which is the real benefit and a call to action.
We will break the words in a section on building an elevator speech that sells, and if you sign up, we will notify you when it comes out.
Background Music + Sound Effects + Images = 4.5 Sec Max
A rise in tempo tells the person watching a movie that something will happen. Our senses and perceptions change. Our mind is called on the make sense of what we just saw or heard. We suggest adding end credits because people will watch, and it says we are special, different, more like the major blockbuster you watched.
We are so sure it works that we offer a fifty-percent discount if we are allowed to include our end credit for BIHS and our production company.
Background Music + Images + Optional Words = 5-8 Sec.
You have a trade booth, need something to play before the next web seminar, or re-introduce your clients to your new products and services. Is your music on hold doing nothing? What? How?
By partnering with our AI & BIHS Sales/Marketing Experts, you can unlock a world of sales insights that will increase your sales and boost client retention. Imagine the potential growth for your business!
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If you are building an audio or video for sales, marketing, or explainer, we suggest you start with the end in mind. That's simple to say, a little harder to put in a few words. Who am I trying to reach? What do I want them to do when they listen or watch? What is my call to action? Drop us a line, and we'll share a link that explains all this.
After you plan your media needs, we suggest you take a reset. Consider your web page, blog, social media, and other content sites as DIGITAL ASSETS. If you sell a product or service, they are as important as your sales force. We are bringing back BIHS on the WEB and, for the first time, on X and the support sites that allow us to access and support our clients today. We will gladly share our road map, which can offer you valuable ideas.
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